Tuesday, July 14, 2015

It's the new microphone and everybody has one.

Photo credit: http://20px.com/blog/2013/10/24/before-it-was-a-hashtag/
The world is a stage for anyone for at least a moment or two.  For my mom the hashtag was a tic-tac-
toe board, for me it was a pound sign and now its the way to connect with others who have a like thought in the digital realm.  Whether its a shared article, 140 character thought, a pinned idea, video, news article or a picture of a dog eating a lemon it gets shared, a hashtag is the way to share.

The question remains, where to share it and when?

There is a time and place for everything, any good parent has said this at least once a day.  So why not as adults shouldn't we remember this?  Well the answer to that is that we should.

So, let me break it down to you my way:

Facebook (FB)
Photo Credit: http://www.dumpaday.com/
This is for ages 0 (apparently its OK for an infant to have a FB page) to 100+ (because even great-great-great grandparents are actively posting and liking things).  And this is true because FB's marketing team think's its target market is everyone.  We can blame the everyone target market on SEO and Geo tracking which is an entirely different conversation. Any-who, FB is typically for connecting with family and friends online.  Like your dear old aunt Gertrude, or your first friend in second grade.  You share pictures, thoughts, commentary and, well, that is it.  It should stop there, but we know it does not -- again another conversation.

Twitter
Twitter gives you 140 characters to post your deepest or most insane thoughts like, how nice the
weather is, a link to something more interesting than you, or a place to connect with main stream media and put in your 2 cents worth.  In other words Twitter seems to be the digital zone where there are no rules written, and morals and ethics need to override desires to post the absurd.

Pintrest
Pintrest takes our inner Martha Stewart, Julia Child, Chef Ramsey and Do It Yourself-er and allows us to become instantly published.  No matter if it's how you repainted a room, built an addition to your home, or made an after five dress out of duct tape Pintrest is for those who make something out of nothing; or follow those who have that special talent.

Tumblr
While as I write this, even I am thinking Tubmlr will fade, or maybe it already has...  Tumblr is
where users post content in a short form blog (or for you FB-ers a really long status message). Tumblr like FB and Twitter allows for followers and likes.  So really it's just another online forum like FB and Twitter that is mainstream, yet less mainstream than the Big 2 (you know FB and Twitter).  My prediction, Tumblr is the next MySpace a digital burial ground for foregone conclusions.

LinkedIn
This site is meant to be a social networking site specifically for the business community. The premise is that registered users can establish and document networks of trusted professionals that they know.  It is also a good networking tool. However, beware because this is where the LIONS roar, yes we have all seen it, people with LION after their name - a badge of confidence if you will.  It means LinkedIn Open Networker.  Yep that's it -- so it pretty much says they will accept requests from any person on LinkedIn who says they are ready to network.  Quite frankly I would love to meet the den master, or person who created this pack of LIONs because they seem to be a useless group.

I personally love Twitter, and LinkedIn, yet I despise FB, but no matter which sites you use frequently or just browse from time to time please be a steward of your own content and post where its most appropriate.  And if in doubt just sent the thought via text message to a close friend.  I am sure they won't mind being your audience for just a few characters.

About the Author: Blair Gaines is an impassioned leader and manager who has a great interest in creating a world class workforce.  Blair is working toward her 2nd HRM Degree, and has a passion for writing.  She is a talented speaker and writer, who has a way with words, that paint a picture on a level that can be understood by all.  Follow Blair on Twitter @blairlikely or connect with via LinkedIn: https://www.linkedin.com/in/blairgaines 


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